Henry Tam Jr.Mar 203 minMarketing Mix Modeling for MarketersMarketing Mix Modeling for Marketers - complete guide for beginners If you are a marketer, you have probably asked yourself at least one...
Henry Tam Jr.Mar 205 minUnlocking Media ROI Growth: A 3 Steps GuideIntroduction Low hanging fruits for media optimization In today's competitive marketing landscape, applying a scientific approach to...
Henry Tam Jr.Mar 205 minAchieving ROI Optimization through Data-Driven Marketing Mix ModelingI. Introduction In today's competitive business landscape, optimizing return on investment (ROI) in marketing efforts is crucial for...
Henry Tam Jr.Mar 209 minMarketing Mix Modeling - Daily or Weekly granularity?Marketing mix modeling (MMM) plays a crucial role in optimizing marketing efforts and maximizing ROI. A key decision when developing an...
Henry Tam Jr.Mar 196 minFuture of Measurement: Triangulating MTA, MMM and Incrementally testingIn today's competitive landscape, accurate marketing measurements are crucial for brands to optimize their marketing strategies and...
Henry Tam Jr.Mar 198 minMarketing Mix Modeling Software - Fast Media Mix Measurements for non-tech Marketing TeamsThe Benefits of a No-Code UI Builder in Marketing Mix Modeling Marketing mix modeling (MMM) plays a crucial role in media planning and...